GoodUnited
Product Updates · Release 10

Your lapsed donors aren't lapsed. Now you can reach them.

Upload the supporters who have gone quiet and reach them one to one in Messenger, the same inbox where they talk to family and friends.

Release 10 · July 2026
app.inspiringsunshine.org/supporters?status=lapsed
Inspiring SunshineInspiring Sunshine
12,480 lapsed supporters
NamePhoneLast giftStatus
David Chen+1 617 ••• 0928Nov 2019 · $75Lapsed
Maria Reyes+1 843 ••• 4471Mar 2019 · $250Lapsed
Angela Whitfield+1 704 ••• 3310Jun 2018 · $500Lapsed
Roberto Salas+1 210 ••• 7745Dec 2019 · $40Lapsed
Priya Nandakumar+1 408 ••• 1156Sep 2018 · $120Lapsed
Denise Okafor+1 312 ••• 6602Feb 2019 · $1,000Lapsed
Tom Vega+1 505 ••• 8834Jul 2019 · $25Lapsed
Kate Lindqvist+1 206 ••• 4419Apr 2019 · $60Lapsed
Sam Brody+1 919 ••• 2287Aug 2018 · $200Lapsed
Joyce Mwangi+1 646 ••• 5503Jan 2019 · $35Lapsed
~55% match rate50% open rate
Inspiring SunshineActive now
Hi Maria, it's Inspiring Sunshine. You supported us a while back and we wanted to say thank you. Open to staying in touch here on Messenger?
Yes, that sounds great
Love that. This fall we're building Sunshine Boxes for kids in the hospital here in Charleston. Want to be part of it?

Maria supported you a while back, then went quiet. Her email still sat in the CRM. Nobody could do anything with it.

Now you can upload that lapsed list, match it to real people on Messenger, thank them, and invite them into what is next.

Maria Reyes, a lapsed supporter
Maria Reyes$250 raised · last gift Mar 2019

A closer look

The people who went quiet still care about your mission.
Custom Audiences

Bring your quiet list into Messenger.

Upload the emails and phone numbers already in your CRM and match them to real people on Messenger. You watch the match happen and get an email the moment it is ready, so you know exactly how many lapsed supporters you can reach again.

You are not buying strangers. You are knocking on a door you already have the key to.

Custom Audience match results: 225 of 260 email contacts matched to Messenger.
One to One

Start a conversation, not another broadcast.

Once an audience is matched, you can send a personal, one to one message, and a supporter who had gone silent is back in a conversation with your mission.

A personal one to one Custom Audience message in the Inbox.

“I don't know of any other method on the planet right now getting reactivations for less than a dollar.”

Director of Social Media, national advocacy organization

Make every challenge outperform the last.

Recommended actions that reactivate past participants and build your top fundraising pages, created for you.
Challenge Actions

Win back the supporters who already showed up.

Your past challenge participants are your warmest audience for the next one. GoodUnited brings them back with a personal Messenger journey and a fundraising page built from your challenge's own context.

A personal Messenger journey inviting a past challenge participant to sign up for the next challenge.
Recommended Actions

The next move, ready before you ask.

Add any Facebook challenge as an outcome, right alongside Revenue and Non-Revenue, and GoodUnited generates the actions to grow it on its own. No blank page. No setup.

You open the challenge and the work is already waiting for you to review.

A recommended fundraising page generated for a challenge outcome.

One last thing

Our biggest release ever lands in August.

The rest of Release 10

Everything else that shipped this release.
Acquire
Improved

Reconnect Facebook in one step. When a nonprofit has not granted the permissions paid messaging needs, the Marketing Campaigns page now shows a clear prompt to reconnect Facebook instead of leaving you at a dead end.

Outcomes
New

A guided start for outcomes. Nonprofits who have not created an outcome yet now land on a clear empty state that points them to setting up their first one.

Insights
Improved

Easier to read long revenue ranges. On ranges longer than 12 months, the revenue chart now labels each bar with clearer month and year context, so you always know which period you are looking at.

Made with Modulify